International “What Matters to You?” Day
A yearly international campaign to celebrate and spread this powerful question across health care.
Each June, we join a global movement encouraging meaningful conversations in health care by asking, “What matters to you?” This international initiative began in Norway in 2014 and is now celebrated worldwide. It reminds us to make these conversations part of everyday care.

HQBC – a leader in the “What Matters to You?” person-centred care movement
Since 2014, HQBC has been a leader in celebrating “What Matters to You?” Day and advancing person-centered care across BC. We are proud to support this campaign and help spread the impact of this important question. Each June, we encourage health care providers, patients, caregivers and families to take part in International “What Matters to You?” Day and all the meaningful conversations this question helps start.

Anyone can become a “What Matters to You?” champion
Whether you’re a health care provider, caregiver or a patient, everyone can participate in International “What Matters to You?” Day! Here are a few ideas to celebrate the day and to start incorporating “What Matters to You?” in your everyday.