Craig is a Senior Scientist within C2E2 and a Professor in the School of Population and Public Health at UBC. His research is focused on the application of health economics to impact health policy and to inform clinical practice. Specific areas of interest include the use of evidence to support health care decision making, public involvement in priority setting and health technology assessment. He is the lead author on a book titled The Priority Setting Toolkit: a guide to the use of economics in health care priority setting and is the lead or co-author on more than 135 peer reviewed journal articles. He has delivered over 160 presentations across many different countries and regularly runs workshops on health economics and health care priority setting. In 2015, he was awarded a Killam Teaching Prize from the University of British Columbia. Craig holds a MSc and PhD in health services research from the University of Calgary and a BSc in Biopsychology from UBC.